Daytona Beach. A city without a vision

You have to have a direction in life. Daytona Beach has not adopted a vision plan.

Daytona Beach used eminent domain ruling to force business and land owners to sell their property in the name of redevelopment. Business' that were very much a part of the history of the beach. Now, almost two years later the city still has not provided its residents what they are calling a vision. They seem to have no direction at all even destroying historic buildings along the way like one of the oldest lifeguard stations. Chasing off the bikers from events like Biketober and Bike Week and downgrading the motorcycle events was part of their vision. But bikers are used to being on the road and they have no problem with direction. It has become increasingly clear that the direction at this point is to go north.















Bruce Rossmeyer owner of Daytona Beach Harley-Davidson had a vision of his own. Because the city chose to raise the stakes on him, he put together a little redeveloping of his own.
The plan was to build the world's largest Harley dealership in Ormond Beach. Although construction of the dealership fell behind, the complex is well laid out and is already turning handlebars. Complementing the gigantic motorcycle showroom, there are pubs, shops and hotels.















Destination Daytona, when completed, will be not only the world's largest Harley-Davidson dealership. It will also be one of the biggest attractions for bikers during Bike Week and Biketober.
Many other biker-friendly downtown Daytona Beach businesss' followed Rossmeyer by either moving to Ormond or opening a second location. The world famous Boothill Saloon was one of the first to make the move by opening a second location at the old Jackson Hole.